Filippo Tommaso Marinetti, Les mots en liberte futuristes (1919)
Anti-traditional typography
Wild expressive typography violates the conventions of the time.

Doyle Dane Bernbach Agency, Volkswagen Ads (1960s)
Anti-sixties era advertising
Admitting and attracting attention with the flaws, not the strengths of the product.

Neville Brody, Contents logo from The Face, Issues 50-55 (1984)
Anti-logo
Contents logo deconstructed over consecutive issues. Violates logo as something fixed.

Wolfgart Weingart, Anti-Swiss typography
Weingart’s design acknowledges the conventions of high Swiss typography (sans serif typefaces, emphasis on a graphic and geometrical approach, rules) while looking like nothing Josef Mueller-Brockmann et al. would have ever designed.

Adbusters Magazine Cover, Issue No. 37 (2001)
Anti-magazine cover.
Explicit rejection of a standard magazine cover image.

Wrong Gallery, Berlin (2006)
Anti-gallery
A gallery that existed with the explicit agenda of doing things “wrong”: art that was hung on the ceilings or the floor; huge captions and small art, etc. Here the gallery attendant becomes part of the show and pretends to faint. Also, consider their website.

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 Filippo Tommaso Marinetti   Les mots en liberte futuristes 
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 Doyle Dane Bernbach Agency   Volkswagen Ads 
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 Neville Brody   Contents logo from The Face 
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 Wolfgart Weingart   Anti-Swiss typography 
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 Wrong Gallery, Berlin   Gallery attendant fainting as art 
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 Adbusters Magazine Cover   Anti-magazine cover photo